There’s a significant demographic shift occurring in markets around the world. Millennials, loosely defined as the generation born between 1980 and 2000, represent the largest generation to date, making up 31.5 percent of the world’s population. By 2030, it’s expected that they will make up 75 percent of the American workforce. “I personally look at […]
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Write Out Loud: Finding Your Voice as an Audio Tour Writer
When I wrote my first audio tour, I thought my words sounded clear and compelling on the page. But when I heard the finished production, I felt like an amateur. The tour sounded stiff, confusing, and frankly, boring. That’s because I’d forgotten what I was writing: not an essay, but a script for professional voice […]
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Building an Inclusive Experience in a Digital Travel World
“We’ve become a generation of autonomous travelers who plan, book and manage our travel all on that single device, who find trip inspiration using a single photo, and who research destinations using our voices.” – Digital Mobile Travel Trends 2019 Report Technology is evolving at a rapid rate, and the impending deployment of 5G networks […]
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Travelers Want More Info and the Power of Choice on Tour
People who love to travel will tell you that when it comes to visiting a destination, More Info is always more. Hearing about the date that Napoleon took command in Paris, or how many forefathers signed the Declaration of Independence isn’t enough. Visitors don’t come to get a history lesson, they want to see, hear, […]
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