When Hamlet says, “…the play’s the thing/Wherein I’ll catch the conscience of the King,” he hoped to evoke an emotional response from the king through story. Today, we still flock to Shakespeare’s plays because his stories evoke a strong emotional response that we crave. As a tour operator, you can harness the same power of […]
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Can you HearMe? No One Wants to Lose Visitors—Especially During a Tour
Visitors are explorers in an unfamiliar but long-hoped-for world. Maybe they saved for a lifetime to be at this palace, park, city or harbor, or they’re keenly interested in your business site. As a tour guide, you want to fulfill your visitors’ dreams and give them something to write home about—and post a 5-Star review, […]
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Travel Trends: Tour Operators Look to Mobile Technology to Grow Their Businesses
“It is highly probable that differentiation is more critical now than ever before. Indeed, it has become the basis for survival within a globally competitive marketplace where the ten major destinations attract approximately 70% of the worldwide tourism market.” TourismTattler.com Visitors around the world are searching for the best travel experience, and they have their […]
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Get the Inside Scoop on Audio Tour Writing: Research Begins on Site
Writing for AudioConexus has taught me a lot about the visitor experience and how to create dynamic guided tours. This is the first in an occasional series looking at our writing process, a how-to for anyone facing the first blank page in their audio tour script. I started writing in the 1980s when audio was […]
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