“Our concern was because we were in such a high traffic area in the middle of Central Park amongst huge skyscrapers surrounding the park and the environmental noise like traffic and horns and sirens the solution wouldn’t work. There’s a lot going on. My concern was, are we going to have problems with the channels? But we haven’t had any problems at all!”
– Bill Rosson, Founder, HYVÄ Nordic Walking
HYVÄ Nordic Walking, located in the heart of New York’s Central Park, introduced a popular European sport to an East Coast fitness culture, Nordic Walking. Developed in Finland, Nordic Walking is a total body aerobic workout that involves 90% of all muscles. Today, over 12 million people in Europe participate in this growing sport.
HYVÄ Nordic Walking wanted to provide personalized workouts, engaging participants with effective Nordic pole-walking instruction and augmenting the experience with music. The business needed a solution that could provide a blend of live-guided narration and pre-recorded music. HYVÄ Nordic Walking turned to AudioConexus for help, setting up a demo environment using HearMe tour guide systems to solve problems with city noise. HearMe not only significantly reduced noise distractions but also introduced a blend of instructor narration and music to set the pace in one-on-one training. The technology raised HYVÄ’s level of professionalism and created more satisfied clients.
As a fitness company, HYVÄ Nordic Walking wanted to find a way to connect to an American fitness culture accustomed to being highly stimulated when working out. But with city noise and distractions, the company needed a solution that provided the leadership, energy and focus its customers required. It had to find a way to bring music outdoors without disturbing others while enabling instructors to provide training cues to their groups.
Without a solution, participants were losing focus and fitness instructors were growing increasingly frustrated.
For these reasons, HYVÄ Nordic Walking wanted to create a more personal fitness experience, minimizing distractions while energizing its groups with music programming. The business decided to collaborate with AudioConexus to produce premium fitness program using HearMe tour guide systems.
HYVÄ Nordic Walking was intent on building a business that raised the bar for outdoor fitness experiences in New York City with a solution that wasn’t vulnerable to environmental noise and distractions. The company realized it had to create a more personal experience that could guarantee reliable clarity of instruction while offering the additional benefit of music for its groups.
“The system has been really amazing. It’s worked so beautifully! We are incorporating music into our walks to create a whole new modern form of Nordic walking, a more exciting and a more stimulating one. Without AudioConexus being a medium for the music, we really couldn’t rebrand this here in the States.”
– Bill Rosson, Founder, HYVÄ Nordic Walking
Using AudioConexus HearMe tour guide systems, HYVÄ created the industry’s first Nordic Walking fitness experience, blending live instruction with pre-recorded music controlled by instructors. Participants now enjoy a positive fitness experience through live teacher feedback and stimulating music. With daily fitness programs, HYVÄ Nordic Walking is growing its business and empowering people to feel good about their workouts. By deploying tour guide systems designed for live and pre-recorded audio, HYVÄ Nordic Walking enabled instructors to deliver personalized programming and improved group engagement.
HYVÄ is licensing the program and expanding to other cities across the United States. It is also recording additional soundtracks for future walks to support the expansion of its business.
- Improved Fitness Performance
- Elimination of Noise and Distractions
- Blended Instructor-Led Experiences with Music
- Higher Satisfaction Ratings
Only AudioConexus: HearMe Tour Guide System
Customers use an auxiliary input to offer live and pre-recorded group tour commentary and music–an AudioConexus exclusive. Tour guides can adapt interpretation to include prerecorded narration, music and sound effects. HearMe tour guide systems enable companies to offer blended five-star tour entertainment while achieving consistency and higher levels of guest satisfaction.
If you’re an ambitious tour operator who wants to attract new customers and promote your competitive advantages, learn why a HearMe tour guide system is right for you.