What’s smart about smart tourism? Smart tourism occurs where tourism meets technology, an opportunity that most travelers today are not only embracing but demanding. Tour operators around the world are responding with ever-increasing technology options in their tours that include the desire for a Bring-Your-Own-Device (BYOD) culture. According to a UN World Tourism Organisation report, […]
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Millennials Want Their BYOD: Smart Devices are the New Heartbeat of the Tour Experience
There’s a significant demographic shift occurring in markets around the world. Millennials, loosely defined as the generation born between 1980 and 2000, represent the largest generation to date, making up 31.5 percent of the world’s population. By 2030, it’s expected that they will make up 75 percent of the American workforce. “I personally look at […]
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Once Upon a Time in the Studio: Your Audio Tour from Page to Ear
You’ve got an interesting, even in places hilarious, audio tour script. A story of people, place, and culture that will entertain audiences of all ages and nationalities, engaging and educating them through a full sensory experience. You can already see the 5-star reviews accumulating on TripAdvisor and #BestDamAudioTourEver trending across Twitter. Now you have to […]
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Can you HearMe? No One Wants to Lose Visitors—Especially During a Tour
Visitors are explorers in an unfamiliar but long-hoped-for world. Maybe they saved for a lifetime to be at this palace, park, city or harbor, or they’re keenly interested in your business site. As a tour guide, you want to fulfill your visitors’ dreams and give them something to write home about—and post a 5-Star review, […]
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Travel Trends: Tour Operators Look to Mobile Technology to Grow Their Businesses
“It is highly probable that differentiation is more critical now than ever before. Indeed, it has become the basis for survival within a globally competitive marketplace where the ten major destinations attract approximately 70% of the worldwide tourism market.” TourismTattler.com Visitors around the world are searching for the best travel experience, and they have their […]
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Get the Inside Scoop on Audio Tour Writing: Research Begins on Site
Writing for AudioConexus has taught me a lot about the visitor experience and how to create dynamic guided tours. This is the first in an occasional series looking at our writing process, a how-to for anyone facing the first blank page in their audio tour script. I started writing in the 1980s when audio was […]
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