There’s a significant demographic shift occurring in markets around the world. Millennials, loosely defined as the generation born between 1980 and 2000, represent the largest generation to date, making up 31.5 percent of the world’s population. By 2030, it’s expected that they will make up 75 percent of the American workforce. “I personally look at […]
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A Great Story is Something to Write Home About: Cruising the Potomac Creates an Experience for 350,000 Visitors
The morning rush is something none of us look forward to, but what if you could have a scenic experience that takes you to work, gets you there on time, and offers a story or two on the way? Or as a visitor to the area, you decide to take a scenic tour and get […]
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Can you HearMe? No One Wants to Lose Visitors—Especially During a Tour
Visitors are explorers in an unfamiliar but long-hoped-for world. Maybe they saved for a lifetime to be at this palace, park, city or harbor, or they’re keenly interested in your business site. As a tour guide, you want to fulfill your visitors’ dreams and give them something to write home about—and post a 5-Star review, […]
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Travel Trends: Tour Operators Look to Mobile Technology to Grow Their Businesses
“It is highly probable that differentiation is more critical now than ever before. Indeed, it has become the basis for survival within a globally competitive marketplace where the ten major destinations attract approximately 70% of the worldwide tourism market.” TourismTattler.com Visitors around the world are searching for the best travel experience, and they have their […]
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Audio Guide Experiences at the Museum of the Cherokee Indian
The Museum of The Cherokee Indian, located in Cherokee, North Carolina, is a non-profit that began with a small collection of Cherokee artifacts in 1948. The museum is a part of the Eastern Band of Cherokee Indians, which is one of the original tribes of the area. One of the ways they vary from other […]
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Tour Guide Hiring Rules You Should Break!
During the launch of a new walking tour company, our customer was considering how they could create more value for their potential customers. Their goal was to create a company that offered: Fanatical Customer Service Exceptional Experiences Engaging stories Clear Communication with groups Differentiation They spent several weeks defining the best routes, identifying and researching […]
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