What’s smart about smart tourism? Smart tourism occurs where tourism meets technology, an opportunity that most travelers today are not only embracing but demanding. Tour operators around the world are responding with ever-increasing technology options in their tours that include the desire for a Bring-Your-Own-Device (BYOD) culture. According to a UN World Tourism Organisation report, […]
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Millennials Want Their BYOD: Smart Devices are the New Heartbeat of the Tour Experience
There’s a significant demographic shift occurring in markets around the world. Millennials, loosely defined as the generation born between 1980 and 2000, represent the largest generation to date, making up 31.5 percent of the world’s population. By 2030, it’s expected that they will make up 75 percent of the American workforce. “I personally look at […]
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Building an Inclusive Experience in a Digital Travel World
“We’ve become a generation of autonomous travelers who plan, book and manage our travel all on that single device, who find trip inspiration using a single photo, and who research destinations using our voices.” – Digital Mobile Travel Trends 2019 Report Technology is evolving at a rapid rate, and the impending deployment of 5G networks […]
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A Great Story is Something to Write Home About: Cruising the Potomac Creates an Experience for 350,000 Visitors
The morning rush is something none of us look forward to, but what if you could have a scenic experience that takes you to work, gets you there on time, and offers a story or two on the way? Or as a visitor to the area, you decide to take a scenic tour and get […]
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Travel Trends: Tour Operators Look to Mobile Technology to Grow Their Businesses
“It is highly probable that differentiation is more critical now than ever before. Indeed, it has become the basis for survival within a globally competitive marketplace where the ten major destinations attract approximately 70% of the worldwide tourism market.” TourismTattler.com Visitors around the world are searching for the best travel experience, and they have their […]
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Get the Inside Scoop on Audio Tour Writing: Research Begins on Site
Writing for AudioConexus has taught me a lot about the visitor experience and how to create dynamic guided tours. This is the first in an occasional series looking at our writing process, a how-to for anyone facing the first blank page in their audio tour script. I started writing in the 1980s when audio was […]
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