There’s a significant demographic shift occurring in markets around the world. Millennials, loosely defined as the generation born between 1980 and 2000, represent the largest generation to date, making up 31.5 percent of the world’s population. By 2030, it’s expected that they will make up 75 percent of the American workforce. “I personally look at […]
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Write Out Loud: Finding Your Voice as an Audio Tour Writer
When I wrote my first audio tour, I thought my words sounded clear and compelling on the page. But when I heard the finished production, I felt like an amateur. The tour sounded stiff, confusing, and frankly, boring. That’s because I’d forgotten what I was writing: not an essay, but a script for professional voice […]
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Travelers Want More Info and the Power of Choice on Tour
People who love to travel will tell you that when it comes to visiting a destination, More Info is always more. Hearing about the date that Napoleon took command in Paris, or how many forefathers signed the Declaration of Independence isn’t enough. Visitors don’t come to get a history lesson, they want to see, hear, […]
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Working Together to Make Travel Accessible for Everyone, Everywhere, Every Time
Travel, whether it’s a day trip or that once in a lifetime dream vacation, brings with it excitement and adventure, but for anyone living with mobility, hearing or vision impairments, the mere notion of traveling can also deliver a hefty dose of fear and anxiety. The World Health Organization (WHO) estimates that 15% of the […]
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Story Matters: the Wonder of Stories to Transform the Tour Experience
The thrill of adventure when we book a trip is the honeymoon of the travel experience. The search for just the right destination, the anticipation of experiencing something new makes the heart beat just a little faster. A world of options is just a few clicks away, and what we seek is a once-in-a-lifetime, can’t-wait-to-tell-the-world […]
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Once Upon a Time in the Studio: Your Audio Tour from Page to Ear
You’ve got an interesting, even in places hilarious, audio tour script. A story of people, place, and culture that will entertain audiences of all ages and nationalities, engaging and educating them through a full sensory experience. You can already see the 5-star reviews accumulating on TripAdvisor and #BestDamAudioTourEver trending across Twitter. Now you have to […]
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