An estimated 2 Billion people worldwide are affected by accessibility (reports the United Nations Convention on the Rights of Persons with Disabilities). Providing helpful information for people considering your tours is one-way to broaden your business appeal. To do this, we recommend including an Accessibility Guide on your website and sharing it across your social […]
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What No One Tells You About Multilingual Commentary
Do you sometimes think about why some sightseeing companies seem to be busy all the time – while others operate with empty seats? Why are some companies so great at attracting locals and visitors alike, while others struggle to find an audience? More than two decades ago, Bill Gates proclaimed “Content is King” in an […]
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Top 7 Ways to Improve Your Brochure
A great brochure needs to be an essential part of your marketing plans. It needs to be brief and eye-catching while communicating your key points using simple words to reach and motivate potential visitors to purchase tickets. Before designing your brochure, know your purpose. Define your objectives and know what visitors are looking for. It’s […]
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The 3 Keys to Making Your Sightseeing Business Stand Out
Are you struggling to set yourself apart from your competition? All businesses struggle at some point with standing out from the crowd, and we’re here to help. Keep reading to see our three keys to making your sightseeing business stand out! Live up to brand promises. Your brand promise is at the heart of an […]
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Using Video to Increase Sales: What Every Tourism Marketer Needs to Know
Did you know that 65% of sightseeing and tour businesses say that finding new passengers is their top challenge? While the goal of your business is to sell tickets, companies hit a roadblock, at times with their online marketing, which results in minimal conversions and lost business. In this post, we’ll show you why you […]
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Negative Word Of Mouth Adversely Impacts Tour Operator Growth
The primary focus of every sightseeing business is their customers and the experience they’re offering. But what affects a new customers’ process to choose? We recently looked at various social media channels and websites such as Yahoo!, YouTube, Twitter and Trip Advisor to see how people were using these platforms to discuss their sightseeing experiences. […]
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