Giving live tours can be challenging enough; putting them in a factory setting only increases this challenge. Factory tour guides are guiding people of all ages from all backgrounds through a dynamic work environment.
Guides must be alert, informative, responsive and ensure that the work flow of normal operations is not disrupted. Factory environments can have temperature extremes, odd, loud sounds or sights and smells, creating a variety of distractions for visitors. This makes it challenging for tour guides to deliver great experiences consistently.
If you’re looking to improve your factory tours, keep reading to learn how to take your audio tours to the next level.
1. Create a Consistent Path For Your Tour
First, (and arguably most important), you should have a tour plan which includes the path or layout of your tour, as well as a script. The path should minimize disruptions and maintain a safe viewing distance from employees and factory equipment. This will help the tour guide and employees distinguish visitors on a busy factory floor. As well, gathering points should be planned for tour stops that do not impede work traffic and allow for good visibility. The script does not need to be formal, but each area should have details that your visitors would be interested in hearing about. The most successful factory tours have guides that know how to deliver great scripted stories.
2. Cover All Safety Items
At the beginning of the tour, have guides introduce themselves and meet their guests. Build a rapport with your visitors and ensure that before the tour begins that guides cover the safety items that should be addressed, such as walk path, emergency procedures, physical challenges on the tour and restroom locations. Provide visitors with pre-scripted company information (your brand experience) and tell them what they are about to see. Share the impressive details, such as number of units manufactured, state of the art machinery, specialized processes or other facts.
3. Watch for Lagging Guests
When leading the tour, be aware of visitors lagging behind or being distracted by the foreign environment. Make sure everyone has arrived at the gathering point before speaking about the point of interest. When people ask questions, always repeat the question aloud so that all visitors can hear what is being answered. Keep “fresh” eyes; things that may seem typical to you, may be fascinating to some of your visitors. Use their questions and observations to incorporate points into your script, eliminating identical questions from being asked on multiple tours.
4. Survey Guest Experience at the End of Every Tour
At the end of the tour, ask guests if they enjoyed it, find out their favourite parts, and see if there are things that they were disappointed with. This can help you edit a script or path to improve visitor satisfaction and provide unforgettable experiences.
Lastly, to improve safety and control of your tour, as well as reduce tour guide fatigue, consider the implementation of a tour guide system. This will provide guests with lightweight headphones and wireless receivers to clearly hear tour guides on the factory floor. The tour guide does not need to compete with background noise or strain their voice. In addition, visitors will be less distracted and capable of hearing every word spoken.
At Audio Conexus, we love helping companies bring their factory tours to the next level with our HearMe system. Interested in learning more? Explore our case studies.