People who love to travel will tell you that when it comes to visiting a destination, More Info is always more. Hearing about the date that Napoleon took command in Paris, or how many forefathers signed the Declaration of Independence isn’t enough. Visitors don’t come to get a history lesson, they want to see, hear, and touch the sites that make a destination come alive.
Recent reports show that more people are traveling to more destinations around the globe, and with the diversity of interests and cultural differences in their backgrounds, tour operators need to offer them more information than ever to attract and keep their interest.
Creative storytelling and new technology are the keys to providing what travelers want. If a tour offers compelling stories that resonate and make an emotional connection with visitors, and the touch of a button can let the passenger decide what information most interests them, that will engage them in a compelling way—and sell more tour tickets.
Personalization is a recurring demand from customers in a digital world where 67% of destination bookings occur over a traveler’s phone. Visitors want more control of their travel choices, and they expect an experience when they arrive. That means more engaging stories, but also more choices in the experience they choose to have onsite.
Technology is now linked with tourism in an unbreakable bond: travel won’t go anywhere without its digital companion. For tour operators, that means that staying up to date is not only an exciting option, it’s essential to survival. Quite simply, if you want to grow, you need to embrace new technology as well as the companies that can deliver that essential tool to your business.
Audio systems with multilingual commentary, accessibility features, and multiple tracks for alternate tours can broaden the tour offering and boost visitor interest. A “More Info” button on passenger controls can provide personalized tour options at the visitor’s fingertips. If you are an architect or builder, for instance, you may press the More Info button to hear more about the architect for the Eiffel Tower, while other guests may prefer to hear about local restaurants at the next stop.
“Hop on, hop off tours can share details about special attractions at each stop,” says Jonathan Stanley, co-founder of AudioConexus Inc. and Chief Experience Officer for Listen Technologies. “This creates added value for passengers that is perfectly aligned with their needs and interests.”
Buying power is important to travelers today. Studies show that people are more likely to buy from someone they trust and those people are more likely to trust when engaged in a compelling story. If visitors hear a story about a historic shop on the tour route that is famous for their macarons or a boat tour that follows the route of a forefather who saved the city, they’ll want immediate access to additional details. More Info buttons give them the power to hear what interests them and make easy buying decisions on tour.
While the market for tourism continues to grow, competition for the tourist dollar intensifies. The driving force behind that movement is visitor choice. Offering more languages, more attractions, more compelling stories, and More Info sets your tour apart from the competition and gives travelers what they want—More.
What’s Your Next Story? Want More Info on how to sell more tours with less effort? Talk to Us.